Farmwork to Feed Canada

Farmwork to Feed Canada (F2FC) is a volunteer effort by Canadian communications, public relations and marketing professionals, and recent graduates in communications and public relations. We are committed to national service through collaboration with Canadian farmers and the agri-business sector to address COVID-19 pandemic-related challenges to Canada’s food supply. As skilled and experienced skilled communicators, we offer farmers, farm groups, and the food industry expert communications support and a network and forum for the exchange of information and ideas to engage and inform Canadians on key issues from food to plate to farm labour.

We have three objectives:

1. Grow a national network of communications volunteers who collaborate with the agriculture, agri-business sector and government.

2. Foster greater public awareness, understanding, and support for agriculture and agribusiness through interactive channels that provide a forum to inform and engage and educate Canadians on COVID-19 pandemic-related issues.

3. Support stakeholder efforts to increase the numbers of essential, skilled workers on farms and agri-food businesses.

Farmwork to Feed Canada Team

Leadership Team

Mark Gregory, Founder
Managing Partner, Locomotion Communications and Public Relations Ltd.

Alysha Kearney
Grad, Mohawk College PR Program

Bruce Stock, CD, BA, APR, FCPRS
President, The Great Communications Secret

David Rowney APR, FCPRS
Director, Internal Communications, Pillar To Post

Elyse Vander Ende
Grad, McMaster University Communications and Marketing

Joel Levesque APR, FCPRS
Joel Levesque Public Affairs Counsel

Marlene Huntley
Executive Director, Horticulture Nova Scotia

Melodie Edwards
Director of Communications, Investment Industry Association of Canada

Sandy Manners, APR, FCPRS
Sandy Manners Communications

Sofia Stanidis
Communications Manager

Strategic Advisors

Andrea Collins, APR, FCPRS
President, ROI Communications

Charlene Gaudet, APR FCPRS

Dustin Manley, APR
Customer Experience, Toronto Transit Commission

Fred Sherman
CEO, Hill Solutions Public Affairs and Government Relations

John Kageorge, APR
Communications Strategist, Vital Communications

Judy Boswell
President, Muse Marketing Group

Mark Lavigne, MA, APR, FCPRS
Hunter-Lavigne Strategic Communications

Martin Waxman, MCM, APR
Martin Waxman Communications

Rick Mauro, APR, FCPRS
Managing Partner, Roderick and Company, Marketing and Public Relations

Team Members

Amy Chung
Student, Mohawk College, Advertising & Marketing Communications Management

Andy Albrough
Art Director, Advertising and Marketing Communications at Mohawk College

Ashley Beairsto
New Grad, Nova Scotia Community College PR Program

Brandon Cordick
Grad, Marketing Management, Fanshawe College

Brigid Savage
New Grad, Ryerson University, MA in Communication and Culture

Claire Kroening
PR Grad, MacEwan University

Crystal Wood, APR
Senior Communications Officer, University of Alberta

Cynthia Yi
New Grad, Western University, Public Relations

Daniel Purcell
PR Student, MacEwan University

Deanna Kibap
PR Student, MacEwan University

Deepak Nair
Data Optimization Specialist

Drew Ursel
Grad Sheridan College, Public Relations and Corporate Communications

Elaine Mitropoulos
Communications Specialist

Eilish Waller
New Grad, Theatre and Drama, University of Toronto, Performance, Sheridan College

Elena Coholan
Grad, Niagara College PR Program

Emily Sharma
New Grad, Communications Studies, Wilfred University Communications Studies

Erin Forbes
New Grad, University of Windsor, Communication, Media, and Film Programs

Haley Dewar
Student Mohawk College: Advertising and Marketing Management, Grad, Seneca Broadcast Journalism

Heather Mah
PR Grad, MacEwan University

Team Members

Jamie Mercier
Student, Mohawk College Advertising and Marketing Communications

Julie Malbogat
Partnership Development Specialist

Justine Banszky
Pixel Blue College and MacEwan University

Kate Ayers

Katherine Doyle
Communications Specialist, Nova Scotia Federation of Agriculture

Mahak Dutta
Grad, Public Relations and Advanced Communications, Fanshawe College, and Post Grad in Print Journalism, Indian Institute of Journalism and New Media

Mary Lee
Owner, MGG Communications

Maulik Dave
Grad, PR and Communications, Seneca College

Michelle James
Business Manager, Pharmacy Association of Saskatchewan

Nika Salazar-Johnson
Mohawk college Advertising and Marketing

Noah Labinaz
Sustainability Designer and Engineer, Founder, Common Better

Raeanne Pettifer
PR Student, MacEwan University

Renée Hudon
Communications Analyst

Sandra Kowalewska
Humber College Post Grad PR Program Grad

Shannon Clark
Communications strategist, writer, project lead

Shem Joslyn
Grad Mohawk College Advertising & Communications

Sophie Carrigan Gray

Stephanie Rochon
Digital Marketing Coordinator, Bunzl Canada

Steve Cahill
Agency Account Manager, New Grad, Niagara College PR Program

Sylvia Black
Digital Media Specialist, Grad Ryerson University Nutrition Communications

Vince Guglielmi
Grad, Centennial College Bachelor of PR Program

Frequently Asked Questions

Who is Farmwork to Feed Canada?

We are a growing group of concerned Canadian PR, communications, and marketing professionals working as volunteers during the COVID-19 crisis. We aspire to identify, create, and to share compelling stories that inform and educate Canadians and help to preserve and protect Canada’s food supply which is essential to our Nation’s health.

I am looking for employment. Where do I start?

If you are physically fit and available to work, apply for a job on a farm or in an agri-business today. Check-out our Farmwork page with links to job boards and employment resources.

What can I do to help Farmwork to Feed Canada?

If you are a communications professional, retired journalist or a journalist ‘between gigs’ or a recent PR, communications, marketing, or journalism grad looking for real-world experience please get in touch with us.

How is Farmwork to Feed Canada funded?

Our group is completely voluntary. Our members are all working pro bono. We are an unincorporated not-for-profit team.

What is the purpose of Farmwork to Feed Canada?

We seek to collaborate with others to get the word out via digital communications channels. Our focus is evolving farm and agri-food issues, initiatives, activities.

How can you help other stakeholders such as farmers, farm groups, and government who are working on agriculture and agri-food labour and food supply issues?

We aim to amplify and multiply the messaging of key stakeholders. These leaders include Agriculture and Agri-Food Canada, major agricultural and agri-food organizations, and agri-food companies. Our team of communicators can help to explain complex issues in language Canadians understand. Experts at social media engagement, our Farmwork to Feed Canada volunteers can extend the reach and impact of stakeholder messages that matter. Finally, as seasoned and talented communicators and former journalists, their goal is to bring stories to life that inspire, inform, and empower Canadians to action.

Why does Farmwork to Feed Canada matter?

The answer is a matter of the head and the heart. As concerned communicators, we are acutely aware of the threat that COVID-19 presents Canada. Farmwork to Feed Canada initiative is one way we can do our part as volunteers bring workers together with farmers and agri-food companies to keep our food supply safe.

Why are you communicating about farm labor issues when planting season has begun?

For some crops like asparagus that harvest from late April until June, this is true. Other crops and sectors such as fruit and vegetable production and viniculture are different. We are focussing on the full 2020 crop season needs of farmers – including greenhouse operators, for planting, tending, and harvesting.

The labour challenges that threaten our food supply are long-standing and won’t be solved in a short early spring campaign. Farmwork to Feed Canada has a broad, long-term vision. Also, we will be getting the message out to Canadians about farmwork leading up to the 2021 crop season to increase the capacity and training of a larger domestic farm labour force.