Farmwork to Feed Canada (F2FC) is a volunteer effort by Canadian communications, public relations and marketing professionals, and recent graduates in communications and public relations. We are committed to national service through collaboration with Canadian farmers and the agri-business sector to address COVID-19 pandemic-related challenges to Canada’s food supply. As skilled and experienced skilled communicators, we offer farmers, farm groups, and the food industry expert communications support and a network and forum for the exchange of information and ideas to engage and inform Canadians on key issues from food to plate to farm labour.
We have three objectives:
1. Grow a national network of communications volunteers who collaborate with the agriculture, agri-business sector and government.
2. Foster greater public awareness, understanding, and support for agriculture and agribusiness through interactive channels that provide a forum to inform and engage and educate Canadians on COVID-19 pandemic-related issues.
3. Support stakeholder efforts to increase the numbers of essential, skilled workers on farms and agri-food businesses.
Farmwork to Feed Canada Team
Mark Gregory, Founder
Managing Partner, Locomotion Communications and Public Relations Ltd.
Bruce Stock, CD, BA, APR, FCPRS
President, The Great Communications Secret
David Rowney APR, FCPRS
Director, Internal Communications, Pillar To Post
Elyse Vander Ende
Grad, McMaster University Communications and Marketing
Joel Levesque APR, FCPRS
Joel Levesque Public Affairs Counsel
Executive Director, Horticulture Nova Scotia
Director of Communications, Investment Industry Association of Canada
Sandy Manners, APR, FCPRS
Sandy Manners Communications
Brand Swiss Army Knife, SarahBlick.com
Andrea Collins, APR, FCPRS
President, ROI Communications
Charlene Gaudet, APR FCPRS
Dustin Manley, APR
Customer Experience, Toronto Transit Commission
CEO, Hill Solutions Public Affairs and Government Relations
John Kageorge, APR
Communications Strategist, Vital Communications
President, Muse Marketing Group
Mark Lavigne, MA, APR, FCPRS
Hunter-Lavigne Strategic Communications
Martin Waxman, MCM, APR
Martin Waxman Communications
Rick Mauro, APR, FCPRS
Managing Partner, Roderick and Company, Marketing and Public Relations
Student, Social Media and Marketing, Concordia University; Grad, Diploma Photography Program, New Brunswick College of Craft and Design
Student, Mohawk College, Advertising & Marketing Communications Management
Art Director, Advertising and Marketing Communications at Mohawk College
Grad, Marketing Management, Fanshawe College
New Grad, Ryerson University, MA in Communication and Culture
Carla Marshall APR, CFEE
PR Grad, MacEwan University
Crystal Wood, APR
Senior Communications Officer, University of Alberta
PR Student, MacEwan University
Data Optimization Specialist
Digital Communications Specialist
Grad Sheridan College, Public Relations and Corporate Communications
New Grad, Theatre and Drama, University of Toronto, Performance, Sheridan College
Grad, Niagara College PR Program
Journalist and student, Certificate in Integrated Digital Media Program, University of Calgary
New Grad, Communications Studies, Wilfred University Communications Studies
New Grad, University of Windsor, Communication, Media, and Film Programs
Student Mohawk College: Advertising and Marketing Management, Grad, Seneca Broadcast Journalism
PR Grad, MacEwan University
Student, Mohawk College Advertising and Marketing Communications
New Grad, Ryerson University BA Design
Communications Specialist, Nova Scotia Federation of Agriculture
Post Secondary School English Teacher
Last Word Communications
Grad, Public Relations and Advanced Communications, Fanshawe College, and Post Grad in Print Journalism, Indian Institute of Journalism and New Media
Graphic Designer at MarktheIllustrator.com
Owner, MGG Communications
Grad, PR and Communications, Seneca College
Business Manager, Pharmacy Association of Saskatchewan
Mohawk college Advertising and Marketing
Sustainability Designer and Engineer, Founder, Common Better
PR Student, MacEwan University
Humber College Post Grad PR Program Grad
Communications strategist, writer, project lead
Grad Mohawk College Advertising & Communications
Digital Marketing Coordinator, Bunzl Canada
Agency Account Manager, New Grad, Niagara College PR Program
Digital Media Specialist, Grad Ryerson University Nutrition Communications
Grad, Centennial College Bachelor of PR Program
Frequently Asked Questions
We are a growing group of concerned Canadian PR, communications, and marketing professionals working as volunteers during the COVID-19 crisis. We aspire to identify, create, and to share compelling stories that inform and educate Canadians and help to preserve and protect Canada’s food supply which is essential to our Nation’s health.
If you are a communications professional, retired journalist or a journalist ‘between gigs’ or a recent PR, communications, marketing, or journalism grad looking for real-world experience please get in touch with us.
Our group is completely voluntary. Our members are all working pro bono. We are an unincorporated not-for-profit team.
We seek to collaborate with others to get the word out via digital communications channels. Our focus is evolving farm and agri-food issues, initiatives, activities.
How can you help other stakeholders such as farmers, farm groups, and government who are working on agriculture and agri-food labour and food supply issues?
We aim to amplify and multiply the messaging of key stakeholders. These leaders include Agriculture and Agri-Food Canada, major agricultural and agri-food organizations, and agri-food companies. Our team of communicators can help to explain complex issues in language Canadians understand. Experts at social media engagement, our Farmwork to Feed Canada volunteers can extend the reach and impact of stakeholder messages that matter. Finally, as seasoned and talented communicators and former journalists, their goal is to bring stories to life that inspire, inform, and empower Canadians to action.
The answer is a matter of the head and the heart. As concerned communicators, we are acutely aware of the threat that COVID-19 presents Canada. Farmwork to Feed Canada initiative is one way we can do our part as volunteers bring workers together with farmers and agri-food companies to keep our food supply safe.
For some crops like asparagus that harvest from late April until June, this is true. Other crops and sectors such as fruit and vegetable production and viniculture are different. We are focussing on the full 2020 crop season needs of farmers – including greenhouse operators, for planting, tending, and harvesting.
The labour challenges that threaten our food supply are long-standing and won’t be solved in a short early spring campaign. Farmwork to Feed Canada has a broad, long-term vision. Also, we will be getting the message out to Canadians about farmwork leading up to the 2021 crop season to increase the capacity and training of a larger domestic farm labour force.
Farmwork to Feed Canada welcomes discussion on our blog and social channels. However, in order to foster a constructive and respectful conversation, some types of content will be removed at our moderators’ discretion. This includes content containing:
- Racism, sexism, homophobia, ableism or other forms of discrimination